Videos and how they're made BACK TO CATEGORIES Audience - When directing a video, who do you regard as your key audience? Do you have a specific age range that you aim for? Books - Any books you can recommend about making music videos? Choreographers - Do you have autonomy over your videos on hiring choreographers and other crew members? Choreography - How does a dance routine get incorporated into one of your videos? Concepts - Have you ever directed a vid where you didn't write the treatment / concept? Concepts - Writing a concept / winning a job. What's the process? Copyright - Can you copyright treatments, ideas and videos? Lip-synch - Why do artists lip-synch their videos? Lyrics - Do they play an important part in the final music video? Marketing - Are they a) a creative medium b) a money making tool or c) advertising? Marketing - How much do you think a music video helps to sell a song and an artist? Marketing - What's It like working with artists from different markets; for example your work with Italian artist Eros Ramazotti? Marketing - Why do American videos look better than British ones? Marketing - Why do 'British' videos sometimes get remade for the American market. E.G. Travis "Turn"? Money - Is the budget for a video just the director and production company fee? Money - Why don't you get the rights to produce some 'retro' videos for old hits? MTV - Why exactly were music videos and MTV created? MTV- has it effected styles of music video? Has that in turn effected other forms of film-making? Has MTV style now become the norm? Narrative videos - Do you prefer doing videos with story lines or ones that allow you to use novel cinematography and special effects? Narrative videos - What do you think of them? Photographers. When they're on set what kind of access do they get? Are they treated as an annoyance or part of the team? Scheduling - Do you shoot the band and the concept on the same day? Sex - Why is there so much gender stereotyping in music videos with rich successful men leering over their naked, dependant women? Slow motion - How does that slow motion lip-synch gag work? Sucess - Is there anything you've found to be a must for a successful video? The Artist - How much say does an artist/band have on the overall outcome of a music video? Treatments - I've written one. What's the best way to get it to the artist / label?